Valparaiso University was one of 32 winners in the NCAA Division I “Pack the House” Challenge, winning the competition among Horizon League schools.
“Pack the House” is national effort in which conferences and institutions compete to build attendance. NCAA Division I women’s basketball marketing staffs selected a home game and designated that date as a “Pack the House” game with the goal of setting an attendance record. One winner from each of the 31 conferences and one from a group of independent institutions were named. Selections were based on marketing plan creativity and attendance criteria. The NCAA will award prizes and donate $500 to the nonprofit organization of each winning institution’s choice.
Valparaiso hosted 2,046 fans at its women’s basketball game on against #8 Notre Dame on December 13, 2008.
“We believe this initiative has served as a catalyst to increase attendance, create excitement and enhance exposure for our women’s basketball programs,” said NCAA Vice President of Division I Women’s Basketball Sue Donohoe. “Institution personnel committed a great deal of time, effort and resources to this program and the results were extremely positive. This program provides great ‘best practices’ and examples of success for institutions that are seeking to ‘grow’ women’s basketball and these success stories will continue to strengthen efforts in the future.”
The Crusaders are donating the $500 to the Hilltop House in Valparaiso.