Rob Holloway joined the Valparaiso University men’s basketball program prior to the 2018-19 season and completed his fourth season as an assistant coach in 2021-22.

During the 2021-22 season, Holloway was on staff as Valpo players hauled in seven Missouri Valley Conference postseason honors won by five different players. For the first time since joining The Valley, Valpo secured a sweep of Indiana State and Evansville, going 5-0 against those instate opponents. Several Valpo players earned noteworthy individual achievements, including Kevion Taylor scoring the 2,000^th point of his collegiate career.

The 2020-2021 season, Holloway’s third with the program, saw Valpo improve its Arch Madness seeding for the fourth straight year as the program continued to make positive strides in each season as a Missouri Valley Conference member. The team earned a first-round bye in the State Farm MVC Tournament for the first time since joining the prestigious league.

After helping guide Valpo to 15 victories in his first season on staff, Holloway was part of the 2019-20 team that finished with the program’s highest conference win total, highest overall win total and highest finish in the league standings since joining the prestigious Missouri Valley Conference. The season culminated with an unprecedented run to the MVC title game that saw Valpo become the first team in the 30-year history of Arch Madness to reach the final after playing in the opening round. Valpo finished as the MVC Tournament runner-up in just its third season in the league.

Holloway plays a key role in the program’s recruiting efforts while also assisting with scouting and game preparation.

Most recently prior to his arrival at Valpo, Holloway spent two seasons (2016-18) on the coaching staff at Eastern Illinois University. While at EIU, Holloway helped coach a Second Team All-OVC honoree in Montell Goodwin and an All-Newcomer Team honoree in Mack Smith in 2017-18. He was instrumental in bringing in highly-rated recruits to the Charleston campus as well, as Smith was an Indiana All-Star and Cam Burrell was a First Team All-State selection in Illinois.

Prior to his two years at EIU, Holloway served one season as an assistant coach under veteran head coach Bob Sundvold at the University of Missouri-St. Louis.

Before heading to UMSL, Holloway spent three years (2012-15) as the head coach at Kennedy-King College in Chicago. During his tenure, the program posted 48 wins and boasted six All-Region performers, including 2015 NJCAA All-Region 4 selection Dewan White. White also earned the NJCAA Superior Academic Achievement Award in 2015 after recording a GPA between 3.8 and 3.99. Holloway was previously an assistant coach on staff at Kennedy-King College before ascending to the head coaching position, helping the program to a pair of NJCAA Region 4 runner-up finishes in 2009 and 2012.

Holloway is a 2005 graduate of Eastern Illinois University and worked in private business for several years before embarking on a career as a basketball coach.