NIL Information for Businesses & Other Entities

What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image, or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and Valparaiso University NIL protocols.

What is the Valpo Exchange?

The Valpo Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes.

What are the benefits of using the Valpo Exchange?

Registered businesses can search, filter, and initiate conversations with Valpo student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and a student-athlete is completed, the business will use the Valpo Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee). The institution does not have to get involved in the deal, and all transactions within the local exchange are consolidated into one 1099 at the end of the year for more straightforward tax reporting purposes for registered businesses and athletes.

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL related opportunities on the Valpo Exchange.

Does the school or INFLCR take any revenue from NIL transactions in the Valpo Exchange?


What is the Victory Bell Club?

The Victory Bell Club is a collective serving the local community by fostering partnerships between current Valpo student-athletes and local non-profits. Local non-profit organizations receive increased exposure thanks to representation from student-athletes, while student-athletes have the opportunity to receive compensation for community-conscious representation in Valparaiso. The Victory Bell Club is an independent 501(c)3 corporation and not a part of Valparaiso University.


Valparaiso University NIL Policy

Missouri Valley Conference NIL Standards

Register for the Valpo Exchange

Victory Bell Club